About Palermo’s Auto Collision & Detailing Experts in Rochester, NY
About Our Company
Palermo’s Auto Works in Rochester, NY on Scottsville Road has 40 years of experience in the Collision Repair and Detailing industry. Read further to learn about our beginning.
What we do?
How We Started
Palermo’s Auto began in humble beginnings, a small, one-car garage where auto detailing and body work were once done as a side hustle by a dedicated automotive painter. What started as a passion project laid the foundation for what would eventually become a trusted name in collision repair and automotive detailing in Rochester, NY.
Today, under new ownership, Palermo’s Auto continues to grow, guided by the same values of hard work, honesty, and craftsmanship. With nearly a decade of industry experience, the current owner brings a fresh perspective and a renewed commitment to delivering high-quality repairs, ceramic coating, rust proofing, and detailing services tailored to the needs of each client.
Our mission is simple: to restore vehicles with precision and to serve the Rochester, NY community with integrity and care.
At Palermo’s Auto, we don’t just repair cars, we treat every job as an opportunity to earn your trust and exceed expectations.
William Melnikov
Owner/Operator
Hi, I’m William Melnikov, the owner of Palermo’s Auto. I took over the business in 2024 after spending nearly 10 years working as an auto body technician at a corporate company. During my time there, I learned a lot about the industry, but I always knew I wanted to branch out on my own and build something that focused on quality service and personal connections.
When I took over Palermo’s Auto, I wanted to honor the solid foundation Dan had built while bringing my own perspective on the services we offer. I also specialize in rust proofing, ceramic coating, and detailing, and I’m committed to making sure every vehicle gets the care it deserves.
For me, it’s all about creating an experience where customers feel valued and know that their cars are in good hands.
Let’s Make It Easy
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